Job Details

Position Description:

The Senior Marketing Specialist is a key member of the Stericycle Commercial Go-To Market team.  This role will contribute to the overall effectiveness of the Integrated Marketing team by planning, tracking, implementing and evaluating the effectiveness of assigned marketing programs.  This role will be accountable for managing demand generation and lead generation campaigns and initiatives.  They will also track and measure the effectiveness of these programs and report on ROI resulting in increased lead generation support that is in line with Stericycle’s strategic goals and priorities.  This role is an excellent opportunity to be part of a great workplace and environment that empowers professionals to reach their full potential with great career opportunities.

The role is an important leading function part of the Stericycle Commercial Marketing group and will be accountable for:

Marketing Campaign Design and Execution:

• Manage all phases of integrated marketing campaigns including strategy & planning, development, execution and analysis.
• Executes comprehensive demand generation/lead programs to increase awareness of brand and products, while contributing to inbound and outbound tactics.
• Create messaging and content that align with the sale process and support the customers in all phases of the buying cycle
• Partner with sales leadership and product marketing to develop effective programs and drive profitable growth. This includes understanding and acting on trends and need in the market.
• Align best practices in targeting, messaging and engagement strategies to deliver campaigns that drive profitable growth through optimal customer experiences.
• Collaborate with the internal marketing teams to develop key assets and execute on specific channels which include: digital, social media, public relations, content, creative, e-mail, nurture and data analytics.

Project Management:

• Develop and maintain detailed campaign project plans and critical paths
• Demonstrates the ability to efficiently manage projects including time, activities and resources. 
• Set deadlines, assign responsibilities and monitor and summarize progress of project
• Prepare and deliver effective presentations to internal/external stakeholders, communicating program details, performance and other essential metrics.

Sales Enablement:

• Manage and deliver content, processes, practices and tools to support Sales throughout the pre-sales process and buyers journey
• Work collaboratively with Sales and Marketing partners to enhance sales capabilities to improve conversion potential

Performance Management:

• Provide detailed metrics on marketing program performance that align with sales and company goals.
• Responsible for market and revenue growth in the health care market.
• Track and measure the effectiveness of all marketing programs and campaigns
• Manage the annual marketing budget 

Position Requirements:

• Bachelor’s degree in a Marketing, Business Administration or other related field or equivalent work experience
• 5+ years of marketing experience in product management program, lead generation programs
• Strong project management skills; ability to effectively prioritize and lead integrated projects
• Successful track record with customer targeting, messaging or engagement strategies
• Creative and proactive problem solver who is comfortable working in a complex and fast-paced marketing environment
• Proven ability to understand business opportunities and translate them into high-impact marketing programs
• Demonstrates strong communication skills with the ability to interact with internal/external customers
• Knowledge of the healthcare industry or medical waste business is preferred