At NBAChina, the Internship Program is an 8-Week (July 4- August 31) full-time program that enhances students' work experience by bridging the gap between the academic environment and a future work environment. Interns learn the business of basketball off the court and behind-the-scenes of a global sports organization through direct exposure to NBA executives. Interns will contribute to our efforts to be the world's most successful and respected sports league.
Intern placements are based on current business needs, as well as the candidate's interest and relevant experience. All positions are located at the NBA League offices in Beijing or Shanghai. Assignment areas may include:
The Global Partnerships Department develops and manages global marketing, merchandising andgaming partnerships with some of the most recognized companies in the world. This departmentidentifies potential partners, sells sponsorships and licensing deals, oversees joint marketing andpromotional campaigns with partners, creates activation platforms tailored to each partner'sbusiness goals, and manages NBA-branded retail and E-Commerce businesses
- Global Media Distribution
The Global Media Distribution Department manages relationships with the NBA's television and digital media partners in China including CCTV, BesTV, Sina and Tencent. The group oversees the distribution of NBA games and programming content and also manages and operates NBA.com/china and all of the NBA's social media assets in China. The group provides Chinese fans with comprehensive coverage of the league, including games, news, statistics, video highlights, exclusive behind-the-scenes access and more.
- Communications and Community Relations
The Communications and Community Relations Department is comprised of Communications and Social Responsibility teams. The Communications team is responsible for all business communications, developing and implementing strategic plans to promote the leagues' marketing, merchandising, event and programming initiatives. The Community Relations team oversees all programs promoting the league's community involvement and manages relationships with key charity organizations in China.
The Events Department oversees all major NBA events hosted in China. This department provides entertaining and interactive event such as NBA Global Games and also executes the leagues' grassroots promotional events, such as NBA Nation, NBA Madness, NBA 3X and the Basketball Without Borders.
- Human Resources
The Human Resources Department drives the NBA China's workforce strategy, including recruiting, employee relations, compensation, and learning and development. Human Resources works to identify candidates that will help drive the league's strategic direction and business goals, develops programs to aid in employees' professional development, and implements policies and procedures designed to maintain an employee-friendly workplace.
- Content Development
The Content Development Department manages television, film, Internet, publishing, photos, consumer products, marketing partnerships, media properties, and event relationships for NBA China.
- Basketball Operations
Basketball Operations oversees the creation and execution of all NBA China basketball development related initiatives from grassroots programs such as Jr. NBA to elite programs such as Basketball Without Borders and NBA Academies. Basketball Operations also works closely with the Chinese Basketball Association as well as with provincial and municipal sports bureaus and basketball associations within China to promote the development and growth of the game in China.
- Branded Attractions
NBA China's Branded Attractions department oversees the development, operation and licensing of NBA-themed leisure and entertainment venues throughout greater China and manages relationships with partners of NBA-themed venuesincluding NBA-partner arenas. NBA BrandedAttractions are designed to bring our game out of the arena and to our fans around the worldand could include anything from a pop-up NBA experience to an NBA-themed bar and restaurant(such as the NBA Café in Manila or Barcelona) to NBA-themed rides or sections of major themeparks. At present, NBA China Branded Attractions include a self-owned and operated NBA-themed children's playground, NBA Playzone, located in Shanghai, and a large format fitness andlifestyle center, NBA Center opening outside of Beijing in 2017.
- Youth Development
Youth Development is responsible for growing the game of basketball amongst the young generations of China. It focuses on developing Jr. NBA, the league's youth basketball participation platform for boys and girls that teaches the fundamentals and values of the game at the grassroots level to help grow and improve the youth basketball experience for all.
One of the highlights of the program is the Intern Think Tank Project - an opportunity for the interns to work in groups on an NBA-specific business case under the guidance of an NBA project mentor, culminating in a final presentation to the host department and other NBA China executives across the business.