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MANAGER, ACADEMIC AND LIBRARY MARKETING (MILM), MIT Press, to manage day-to-day activities and communicate, market, and build MIT Press’s message and brand among academic and library audiences. Will be responsible for developing, budgeting, and implementing cross-channel, data-informed marketing and communications strategies for all MIT Press institutional products, journals, books, and other products, with a specific focus on reaching academic partners, faculty, and libraries; conducting robust analysis of customer data and web traffic to optimize discovery and identify new opportunities; producing effective promotions materials and marketing collateral; managing advertising and marketing programs to public and academic libraries; overseeing textbook, exhibits, and journals review marketing programs; supervising the associate manager of textbooks marketing, the exhibits manager, and the global marketing manager.
REQUIRED: bachelor’s degree in a related field; at least three years of experience; excellent writing, editing, analytical, organizational, and communication skills; strategic approach to daily activities; ability to work independently and as part of a team and manage an annual budget; deep knowledge of the media and marketplace; demonstrated proficiency with current and emerging social media and digital platforms; experience analyzing digital metrics; experience using Mailchimp, Hubspot or similar marketing automation tools; experience using content management systems such as Drupal; familiarity with social advertising platforms and owned social management tools such as Hootsuite; basic knowledge of HTML and CSS and familiarity with Drupal and Medium; proficiency with all Microsoft applications and Photoshop. PREFERRED: experience with Google Analytics and experience managing a team of two or more. Job #21298-7
Hybrid or remote work arrangements may be considered for this position.