Working at MIT offers opportunities, an environment, a culture – and benefits – that just aren’t found together anywhere else. If you’re curious, motivated, want to be part of a unique community, and help shape the future – then take a look at this opportunity.
ASSISTANT CONSUMER MARKETING MANAGER, MIT Technology Review (MITTR), to provide support for and assist with growing consumer revenues, database marketing, and circulation management for MIT Technology Review by servicing the existing audience and finding new ones. Will coordinate, execute, and analyze multiple online and offline acquisition and retention initiatives to achieve revenue goals and build loyalty; manage the consumer marketing calendar and marketing database; develop knowledge of how technology affects society and business, technology information in the larger media marketplace, and an understanding of audience and MITTR as a whole; support overall paid audience growth and brand development strategies in conjunction with editorial, analytics, event, audience development, and circulation teams; collaborate with marketing and cross-functional teams to implement, report on, and analyze go-to-market plans, consumer onboarding, engagement, and retention programs; assist with executing of various multichannel revenue activities, including email marketing, display and native ads, magazine ads, and direct mail; perform weekly reporting from all consumer marketing activities; create and maintain eCommerce transaction and landing pages; and act as point-of-contact for marketing database activities and third-party relationships related to consumer marketing initiatives.
REQUIRED: B.A./B.S. in marketing, communications, business, or related area; at least two years’ inbound and outbound marketing experience, with an emphasis on digital marketing strategy; familiarity with consumer marketing (revenue generation), preferably within a media organization; strong written/verbal communication and presentation skills; exceptional organizational and project management skills; proven experience in the qualitative and quantitative aspects of direct response marketing; self-motivation; demonstrated ability to follow through on projects; and proficiency with MS Office. Experience with online and offline acquisition and retention programs preferred. Job #15903-O
MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.