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Search Analyst  - Search Engine Optimization (SEO) (163792)

TX - Houston

  • Date Posted: Jun 9, 2022
  • Company: HOME DEPOT USA, INC
  • Travel: 0-10%
  • Functional Area: Marketing
  • Position Type: Full Time
  • Relocation Provided: No

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Position Description:
Position Purpose:

As SEO Analyst you will provide research, reporting, and insights that help shape the GCC Content Strategy. The analyst will conduct research to identify underperforming content areas, top optimization opportunities, make editorial updates and evangelize their findings to help organize diverse teams make informed decisions that drive traffic and conversion that improve overall program performance.

The analyst needs to be experienced in SEO and using analytics to drive content creation, using a CMS to manage content real-time, and will work Provide holistic, digestible content performance data as well as categorical analysis (e.g., guide, video, content blocks, and the like) to help inform yearly roadmaps as well as day-to-day content strategies.

  • Assess impact of major content initiatives and technological developments on ROI (e.g., content migration, content gap analysis, voice search, etc.)
  • Work with SEO Manager to implement improvements in content measurement and develop forecasting models
  • Partner with business intelligence to ensure core content initiatives are coded & tracked properly to provide needed data for measurement
  • Partner with cross-functional teams across The Home Depot to share & incorporate learnings into company-wide SOPs and best practices.
  • Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting 

Major Tasks, Responsibilities & Key Accountabilities:
  • 25% - Monitors campaign performance and executes daily operations
  • 20% - Writes and edits on-page and off-page content in bulk
  • 35% - Researches and analyzed trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
  • 20% - Manages technical projects via Excel

Nature and Scope:
  • The position reports to a Search Account Manager
  • This position has 0 Direct Reports

Environmental Job Requirements:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.

Standard Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Additional Minimum Qualifications:
  • Intermediate capabilities with Microsoft Excel required
  • Strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style
  • A steadfast passion for SEO and internet marketing

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
2 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
  • In-depth knowledge of current and developing SEO trends and best practices
  • Basic understanding of HTML/CSS
  • Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement & reporting
  • E-commerce knowledge and experience a plus
  • Prior analytics and data analysis exposure is a plus
  • Exemplary written and oral communication skills
  • Strong interpersonal skills; ability to work well with others
  • Experience using SEO and business-related tools including: Omniture/Adobe, SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools
  • Prior analytics and data analysis exposure is a plus
  • Multi-channel marketing and/or ecommerce experience is a plus

Knowledge, Skills, Abilities and Competencies:
  • Action Oriented
  • Collaborates
  • Communicates Effectively
  • Customer Focus
  • Drives Results

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.