The Analyst of Marketing Analytics provides web analytics on online data using various analytical tools to uncover trends and provide insight that will maximize HomeDepot.com online marketing efforts. Works with the Merchandising and Marketing departments to monitor online marketing programs, identify opportunities for optimizing campaigns and proactively alerting the team when programs deviate from expected results. Identifies underperforming areas of the site and opportunities to improve site performance. Works with various business teams to establish a cross-channel analytics process to optimize the navigational paths customers take to complete an order on HomeDepot.com. Analyzes and understands the key drivers of performance related to Homedepot.com's online objectives.
Major Tasks, Responsibilities & Key Accountabilities:
30% Responsible for updating and maintaining reporting on key performance indicators for distribution to senior leadership team
20% Responsible for updating the channel plans for the various marketing channels and actively reporting back to the business partners successes and/or failures
20% Manage off-shore and/or onshore analyst efforts for various reports including clickmap and department dashboard reporting
20% Create new operational processes and improvements to ensure data collection and reporting accuracy, including documenting the new procedures
10% Perform ad hoc reporting based on the business needs and extract the proper data from relevant THD systems
Nature and Scope:
Position reports to Manager, Reporting & Analytics
Responsible for helping others and providing on-the-job training or guidance
Environmental Job Requirements:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Standard Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Demonstrated business/financial modeling capabilities with tools such as Excel and Access
Demonstrated skills in applying statistical analysis principles to business challenges
Strong communication and interpersonal skills, ability to work well with others
Prior experience in a business analyst role a plus
Previous experience with Omniture Sitecatalyst and related products
Knowledge, Skills, Abilities and Competencies:
Strong quantitative and analytical skills
Effective presentation skills
Strong verbal and written communication skills
Ability to work effectively across functions and departments
Ability to deal with occasional off-hour calls effectively and professionally
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.