The Consumer Analytics team conducts advanced modeling and analytics of customer data in order to provide insights to THD's senior leaders to support strategic decisions with actionable insights about THD's customers. The Senior Analyst, Consumer Analytics is responsible for developing quantitative models and conducting analyses as part of the Consumer Analytics team in order to create actionable insights for senior leaders and internal clients from marketing, operations, and merchandising. This position uses advanced statistical, econometric, and quantitative analysis techniques to develop in-depth understanding of THD's customers. This position also translates analysis outcomes into meaningful insights for a broad audience.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
15% - Prepare clear and concise reports, charts, tables and presentations to support business decisions
10% - Work across the organization and leverage cross functional teams to provide expert analytical support
20% - Conduct thorough analyses to develop / validate customer segmentations, develop and compute customer value metrics and support ad-hoc requests for data extraction, modeling and analysis
20% - Conduct analyses to understand the impact of potential business decisions on customer spend and profitability
10% - Interpret statistical and analytical results and make suggestions for modeling improvements
15% - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive / forward looking marketing campaigns
NATURE AND SCOPE
This position typically reports to Senior Manager, Customer Analytics
This position has 0 direct reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements:
No travel required
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
No associates report to this role on a permanent basis, but requires the technical leadership of a project work team: may select team members and assess capabilities, provide technical training, provide information necessary to meet work, project or program objectives, evaluate program or project performance.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Bachelor’s degree in Statistics, Industrial Engineering, Operations, or equivalent - Previous retail experience strongly preferred
- Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences
- Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques
- Knowledge of quantitative theories and techniques and their role in a business context - Skilled in the use of statistical programming software, especially SAS
- Proficient with PowerPoint, Excel, & Access
- Skilled in translating business questions / problems into analytical models
Knowledge, Skills, Abilities and Competencies:
- Action Oriented
- Communicates Effectively
- Customer Focus
- Drives Results
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.