The Market Analytics Manager collects and analyzes data from various sources and develops programs and processes that help generate new revenue while preserving existing capital.
Responsible for the active management of all healthcare product lines demand forecast in conjunction with Sales, Operations, Finance, and Leadership with an overall goal of preserving and optimizing working capital.
Key duties include data analysis (level, trend, seasonality, random noise, time series); product lifecycle management (NPL/EOL, pricing/portfolio optimization); quantitative forecasting (regression analysis, Holt-Winters, ARIMA, causal models); qualitative forecasting (sales ratio, Delphi Method, expert opinion).
Key job performance and evaluation areas include forecast value added (FVA), error/accuracy metrics (MAPE, WMAPE), and bias tracking.
Responsible for data management (primary/secondary research, data cleansing, data modeling), global market opportunity assessments, segment analysis, financial/pricing analysis, customer insights, and product portfolio optimization.
Key internal deliverables include the development of marketing metrics/KPIs as well as BI dashboards/visualizations.
Responsible for the continued development of Rauland’s global healthcare competitive monitoring program.
Key areas of responsibility include planning (intelligence requirements, KITs/KIQs), collection (open source, pipeline/R&D, product/pricing, sales presence, conference coverage, CI vendor management), processing (data collation, translation, synthesis), analysis (SWOT, 5-Forces, COG, win/loss, war gaming, structured analytic techniques), and intelligence dissemination.
Key internal deliverables include competitor profiles, conference reports, sales battle cards, executive briefings, and CI educational webinars.
Authority to commit company in matters that have significant financial impact, or negotiate and bind the company on significant matters.
Provides consultation or expert advice to management.
Involved in planning long or short term business objectives.
Bachelors Degree with a concentration in Math, Statistics, or Technology.
Advanced analytics, market segmentation, forecasting and profiling, and competitive intelligence.