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Job Details
Brand Specialist
Job ID #: 3688

Business Unit: Kasper Location: New York, NY
Position Type: Full-time Department: Retail
Education Required: High School Diploma/GED Experience Required: 1 - 3 Years

The Kasper Group is an apparel industry leader, offering women wardrobe solutions for their wear-to-work and special occasion dressing needs. Driven by excellence and exceptional talent, The Kasper Group has remained a forerunner in fashion for over 30 years. We currently have an excellent opportunity for a Brand Specialist. The Brand Specialist is responsible for driving sales, maintaining merchandising standards and brand integrity. The Brand Specialist will be the Macy’s Herald Square brand specialist for all of The Kasper Group brands across all size zones. The Brand Specialist will increase product awareness and brand loyalty thru strong presentations and product knowledge at Macy’s Herald Square. 


Key Job Responsibilities 

  • Represent The Kasper Group Brand in a professional manner by providing a well maintained, organized shopping environment.

  • Partner with the MTM and DM to execute The Kasper Group merchandising standards

  • Work with the store teams to set sale events and execute markdown strategies

  • Follow Visual Merchandising Guides across all Kasper Group brands on a daily basis

  • Communicate best sellers, slow sellers, stock and sizing opportunities to your Kasper Group Field Merchandise Manager

  • Communicate with sales associates daily regarding sales opportunities and product knowledge

  • Train and develop selling specialists to improve selling skills, clientele and in store events

  • Actively participate in the selection and training process of selling specialists


    Daily  Job Responsibilities 

  • Follow current visual merchandising guides for floor sets and standards

  • Newest receipts should be maintained on the aisle and mannequins should reflect current merchandise following VMG’s

  • Partner with visual to maintain mannequin standards across all floors

  • Insure that floor is visit ready at all times

  • Size all fixtures

  • Tuck tags

  • Edge Hangers

  • Communicate weekly events to the store teams

  • Assist sales associates by providing product knowledge and selling information

  • Partner with selling associates and sales managers regarding new merchandise and clientele opportunities


    Weekly Communication 

  • Provide weekly feedback to store teams regarding floor feedback and opportunities via email format

  • Document statistical results and achievements by door weekly

  • Provide weekly schedule to store teams


    Monthly Responsibilities 

  • Conduct product knowledge seminars with the store team highlighting new deliveries and best sellers

  • Create and develop mini events, outsource from outside organizations to participate in order to drive business by brand

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Some college preferred – classes in retail, fashion merchandising

  • Previous retail and/or merchandising experience preferred

  • Basic computer knowledge – emailing, sending and receiving attachments, excel, word, downloading photos

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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