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Job Details:

Specialist, Social Media
  • Department: Digital Media
  • Position Type: Full-Time Regular
  • Job ID: 9900
  • Functional Area: Digital Media
  • Location: New York, USA


Position Description:

The Social Media Specialist in Platform Optimization will be an integral part of the Social Media's Strategy team. This individual will be responsible for driving research and data-driven insights on all social media platforms which will be relied upon to help inform the NBA's social content strategy.


Major Responsibilities:

  •  Provide research and briefings on key social media platforms, updates and trends
  •  Evaluate performance for NBA content across social platforms to help inform strategy
  •  Provide competitive analysis of social content across platforms and use analytics to generate strategic ideas and recommendations for the NBA
  •  Provide weekly and event-based recaps of the performance of social content by platform


Required Experience & Knowledge:

  •  Intimate knowledge of social media platforms
  •  Strong background and experience working with Microsoft Excel and data sets
  •  Intimate knowledge of social media analytics, listening and measurement tools (i.e. – Shareablee,  Spredfast Intelligence, etc.)
  •  Ability to work within demanding timeframes in a fast-paced environment
  •  Demonstrated ability to manage projects and ability to organize and manage multiple priorities
  •  3+ years of digital media experience


Educational Background Required:

Bachelor's degree required