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Position Description
SEO/SEM Specialist who will drive audience growth via organic and paid search methods.
Position Requirements
-Responsible for formalizing SEO strategies and tactics and help lead the eBusiness team in their implementatin across all websites and any brand extensions (e.g. widgets, applications).
-Serve as a functional expert when devising and executing inbound linking strategies (e.g. SEM, cross-linking, social media marketing).
-Work closely with marketing and product development teams.
-Analyze website traffic and provide well defined technical, design, content, optimization strategies for search engine improvement that maximizes ROI and increases the rank of natural search result listings and effectiveness of PPC campaigns.
Develop SEO website assessments and recommendations and translate them into technical requirements. Work with development team to implement SEO enhancements/modifications.
-Provide SEO guidance in technical areas such as server infrastructure, website structure and page construction, internal linking, CSS, JavaScript referencing and programming standards.
-Review and manage all page tagging (page titles, meta tags, alt tags, copy, etc.).
-Work with technology and marketing teams to maximize company 'shelf space' on search engines.
-Manage relationship with search agency and provide process for individual market voices to be heard (e.g. buying keywords that are seasonal and/or market specific).
-Use third party software and internal tracking tools to identify high value search phrases.
-Train staff on best practices in SEO; serve as internal 'evangelist'.
-Create education programs for company staff on how their decision affect SEO and how to take SEO into account when developing content, programs, functionality.
-Analyze and create reports that highlight the progress that has been made.
Preferred Skills and Abilities
-Four (4) years online marketing experience with three (3) years of SEO experience and a proven track record in improving site traffic.
-Experience with keyword research, density analysis, reporting and link building tools.
-Familiarity with developing, maintaining and optimizing large dynamically generated sites with content management publishing systems.
-In-depth knowledge of SEO and online media; up-to-date with latest industry trends, technology and changes.
Physical Actions
N/A
Physical Environment
Marketing
Education Requirements
Bachelor’s degree or equivalent experience(background in Computer Science and/or online Marketing preferred)
Experience Requirements
-Four (4) years online marketing experience with three (3) years of SEO experience and a proven track record in improving site traffic.
-Experience with keyword research, density analysis, reporting and link building tools.
-Familiarity with developing, maintaining and optimizing large dynamically generated sites with content management publishing systems.
-In-depth knowledge of SEO and online media; up-to-date with latest industry trends, technology and changes.
Special Skills Requirements
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