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Position Description
Serve as web analytics subject matter expert within the PAG eBusiness group.
Position Requirements
Responsible for creating reports, analysis and actionable trend information to help the e-Business team understand and enhance the user's website experience and develop the information and analysis to help the company make informed, data driven Web development and marketing decisions. Position will be responsible for the day-to-day management of the web analytics system to ensure tracking, reporting and analytics are functioning optimally.
Preferred Skills and Abilities
-3-5 years of experience working with standard web analytics systems such as Omniture, WebTrends, WebSideStory, Unica or similar. Experience with TeaLeaf is also strongly preferred.
-Experience analyzing website performance, trends and click stream path analysis activity to provide data driven business insights, leading to fundamental improvements to the Website experience.
-Demonstrate a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the Website.
-Able to create and maintain key reports, dashboards, and analysis utilizing the web analytics ssytem.
-Able to identify and track trends in metrics and be able to identify improvements to Website based on usage and traffic patterns.
-Able to develop best practice approaches for analyzing user behavior on the websites.
-Familiarity with WAI Accessibility Guidelines.
-Understanding and experience with web analytics, we metrics, data tagging, site measurement tools and running reporting using SQL.
-High level of proficiency in MS Excel, Wrod and PowerPoint.
-Excellent communication skills, organizational skills, time management and attention to detail.
-Ability to learn new software and processes quickly.
-Experience in the Insurance and Financial Services industry a plus.
-Experience with Project management a plus.
-Experience building and growing teams a plus.
Physical Actions
N/A
Physical Environment
IT
Education Requirements
Bachelor’s degree or equivalent experience.
Experience Requirements
-3-5 years of experience working with standard web analytics systems such as Omniture, WebTrends, WebSideStory, Unica or similar. Experience with TeaLeaf is also strongly preferred.
-Experience analyzing website performance, trends and click stream path analysis activity to provide data driven business insights, leading to fundamental improvements to the Website experience.
-Demonstrate a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the Website.
-Able to create and maintain key reports, dashboards, and analysis utilizing the web analytics ssytem.
-Able to identify and track trends in metrics and be able to identify improvements to Website based on usage and traffic patterns.
-Able to develop best practice approaches for analyzing user behavior on the websites.
-Familiarity with WAI Accessibility Guidelines.
-Understanding and experience with web analytics, we metrics, data tagging, site measurement tools and running reporting using SQL.
-High level of proficiency in MS Excel, Wrod and PowerPoint.
-Excellent communication skills, organizational skills, time management and attention to detail.
-Ability to learn new software and processes quickly.
-Experience in the Insurance and Financial Services industry a plus.
-Experience with Project management a plus.
-Experience building and growing teams a plus.
Special Skills Requirements
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